Zero Sugar Should Mean Something. Here's What Most Brands Don't Tell You.
I'm the Founder of Esselate. I Built It Because the Category Was Lying to You.
I already run a natural wellness brand — Volume. So I knew exactly what clean actually looked like. I had the 2pm wall every day for years. I used to fix it with whatever was in the vending machine — Coke Zero, Red Bull, the zero ones, because at least I was being smart about it. Then I read the labels. Sucralose. Acesulfame potassium. Synthetic caffeine. Marketing built on the aesthetics of health, not the delivery of it. Esselate exists because clean energy should taste as good as it performs. Real coffee. Stevia. 10 calories. That is it. Every ingredient decision was mine. I can defend every single one.
"I didn't create Esselate to compete with Coke Zero. I created it because Coke Zero isn't actually a better choice. Esselate is." — Arooj Ahmad
Esselate™ Coffee Soda
Real Coffee • Stevia • 10 Calories • Zero Synthetic Additives • 12-Pack
- ✓Real coffee extract clean, stable caffeine with no crash
- ✓Stevia-sweetened gut-friendly, no metabolic disruption
- ✓10 calories from real ingredients, not chemicals
- ✓Carbonated coffee taste that actually satisfies
- ✓No sucralose. No acesulfame K. No synthetic caffeine.
- ✓The 2pm answer that doesn't create three new problems
WHAT'S IN IT: Carbonated water • Coffee extract • Stevia leaf extract • Natural flavouring
WHAT'S NOT IN IT: No sucralose. No acesulfame potassium. No synthetic caffeine. No artificial sweeteners.
The Zero Drink Category Is Broken. Esselate Is the Fix.
| Feature | Coke Zero / Red Bull | Esselate™ Coffee Soda |
|---|---|---|
| No artificial sweeteners | ✘ Sucralose / Ace-K | ✔ Stevia only |
| Natural caffeine source | ✘ Synthetic caffeine | ✔ Real coffee extract |
| Gut-friendly ingredients | ✘ Known gut irritants | ✔ Verified gut-friendly |
| No chemical aftertaste | ✘ Chemical finish | ✔ Clean coffee finish |
| 10-calorie real ingredients | ✘ Zero cal from chemicals | ✔ 10 cal from real coffee |
| Founder-verified formula | ✘ Corporate formula | ✔ Built and verified by founder |
Questions You're Probably Thinking.
Yes — the research is clear. Stevia is a natural plant extract with no known gut microbiome disruption. Sucralose and acesulfame K have been linked to gut irritation and metabolic signalling issues in peer-reviewed studies. We chose stevia because it was the right choice, not the cheaper one.
Each Esselate contains caffeine from real coffee extract — equivalent to approximately half a standard espresso. Enough to shift your afternoon. Not enough to wire you. No synthetic caffeine.
Yes. It tastes like sparkling coffee — not a coffee-flavoured chemical drink. The real coffee extract is what makes the difference. We didn't use artificial coffee flavouring.
Because the 10 calories come from real coffee extract. Zero calories in a drink means zero real ingredients — only synthetic compounds doing the work. We would rather have 10 real calories than zero synthetic ones.
Most clean energy drinks still use synthetic caffeine or sugar alcohols. Esselate uses real coffee and stevia only. Read the label side by side with any competitor. The ingredient list is the entire argument.
Your 2pm Problem Has a Clean Answer.
Try a 12-pack of Esselate. Read the label before you open the first can. You'll understand why you're not going back to Coke Zero.
Order My 12-Pack →